NASTAR, short for NAtional STAndard Race, is the largest public grass roots ski race program in the world. Operated in over 100 resorts in the United States, NASTAR allows the everyday skier to race against the times of US Ski Team members Steven Nyman and Ted Ligety.
Before the start of the 2011-2012 season, NASTAR was looking for a new logo and look to refresh their brand. With a new tag line and a renewed sponsorship from Nature Valley, NASTAR wanted an edgier look that focused on the speed and adrenaline of ski racing.
In addition to a new logo, NASTAR also needed all of their on hill race signage refreshed to reflect the new logo. The new signage and bibs incorporate a groomer texture throughout each item, further solidifying NASTAR’s solid roots in ski racing at resorts nationwide.