Symbio is a new take on the health club business model, combining both the science of one’s health (biofit) and the physical fitness experience (bodyfit) under one roof. With things currently taking shape in the exclusive Purdy district in Miami Beach, Florida, opportunities to build the brand began to present themselves. Since the building which houses Symbio faces one of Miami’s many waterways, concepts were created to draw in prospective clients through exterior signage before Symbio opened for business.
Simultaneously, an initial teaser site was created to give Symbio a web presence. This allowed for further brand growth, which lead to another expansion for Symbio’s web presence. The original teaser page grew into a multi-page microsite, complete with information on both biofit and bodyfit, and a contact page with newsletter sign up to stay up to date on the progress and opening of Symbio.
